Xena
Xena is a pioneering force in AI technology within the women’s health sector, based in Germany. The brand identity reflects its futuristic innovation, aimed at making tomorrow better. The logo combines sharp, angular edges and a modular design that symbolizes both strength and technology, with the disintegration of the "X" letter echoing the cutting-edge, transformative nature of the brand.
The name Xena, inspired by Xena the Warrior Princess, is reflected by merging feminine purple gradient, with a bold, futuristic aesthetics. The use of a blue introduces a corporate yet digital visual language, aligning with the brand’s strong need of adaptability across various platforms. The logo’s modular structure also extends into brand patterns, allowing for flexible brand applications. The result is an identity that powerfully merges the strength of women with the forward-looking nature of technology.
