Udaan Foundation

Visual Identity, Brand Collaterals

Visual Identity, Brand Collaterals
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Udaan is a foundation focused on providing physical and educational training for individuals preparing for the National Defence Academy (NDA) and other military entrance exams. The name Udaan (meaning ‘flight’ in Hindi) embodies the spirit of ambition, courage, and upward movement, symbolised visually by the flight motif in the logo.

Sample project image
Sample project image

Founded by a former Squadron Leader in the Air Force, Udaan carries a deeply personal connection to the military ethos. Sarbat’s brand design for Udaan centered on a logo that communicates both the foundation’s mission and its deep-rooted connection to patriotism. The flight element signifies the aspiration to rise above, while the Indian flag is incorporated to evoke a sense of national pride and dedication to service. The result is a visual identity that speaks to strength, discipline, and a commitment to the nation powerfully capturing the foundation’s purpose.

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