Sutary
In a market flooded with false claims of handcrafted furniture, Sutary’s identity reinforces authenticity with a mark of true craftsmanship. Inspired by the woodpecker, nature’s original carpenter, the sleek, adaptable emblem serves as a seal of trust, embodying the brand’s dedication to skilled workmanship and material integrity.
The sharp and sleek logo embodies the visual language of the brand’s creations and sets the tonality for the desired positioning in the market, a luxurious collectible furniture brand rooted in honest, contextual craftsmanship. The emblem design informs the creation of a well-rounded visual language that is elegant, chic, and colloquial, as reflected in the print and digital collaterals, illustrations, brochures, exhibition-specific collaterals. The content strategy is designed to clearly communicate the brand’s ethos in three simple words: Contemporary, Crafted, Colloquial. These words become the basis for developing a distinct brand vocabulary.
Sarbat’s complete brand consultancy services included the brand strategy and collateral design for two reputed exhibitions: 2025 Milan Design Week’s Isola Design Festival (Italy) and RAW Collaborative 2025 (India). This includes conceptualisation, creative direction, direction, and execution of the brand film, which is set to release soon on Sutary’s website.
