Suma Adventure & Resort
Suma is an adventure resort nestled within Nashik’s serene landscape. The logo design captures the resort’s serenity through the typeface’s soft, rounded edges while the the tilted ‘M’ invites guests on an adventurous journey. The red color of the letter ‘M’ infuses energy, creating a striking contrast with the yellow, symbolizing both excitement and serenity
One of the major design challenges was ensuring the logo’s visibility for travelers on the highway, as the resort is located along a national highway. Environmental design principles were applied to ensure the logo is visible both on the highway-facing facade and within the resort's expansive acreage.
