The Legacy Edukators
Legacy Edukators is a fourth-generation institute with a strong academic foundation, which lacked an identity that will reflect its student-first, curiosity-led approach. Sarbat identified this gap and led a complete rebrand defining the strategy, rethinking the brand language, and creating a visual system rooted in joy, imagination, and play. The new identity features a bold, characterful logotype with tactile, irregular letterforms inspired by building blocks and tangrams. A fresh colour palette of forest green, mustard yellow, and warm white balances vibrancy with trust.
We extended the brand language with custom illustrations, drawn by Ishani Kuwar, developed from the logo’s shapes, into a lively brand world populating notebooks, posters, and classroom materials with playful, expressive characters. The result is a flexible, emotionally resonant identity system that brings Legacy’s real philosophy to the surface positioning it as an institute where learning is playful and flexible instead of boring and monotonous.
