Gajara is a narrative music video that draws from Marathi cultural memory, positioning the traditional flower garland (gajara) not just as an object of nostalgia but as a symbol reimagined for contemporary audiences. Through a fusion of folk-inspired music and modern storytelling, the piece introduces the gajara to a new generation.

This is a homegrown project—from writing and composing the song to directing the music video and managing production. The visual and sonic language was carefully crafted to balance cultural authenticity with a fresh aesthetic, making it a model for cultural branding projects that aim to revive or reposition traditional symbols for today’s audience.