Chapha
Chapha is a narrative music video that explores emotional nuance in romantic relationships while gently questioning conventional ideas of masculinity. Developed as an independent project, it blends songwriting, storytelling, and direction to create a layered piece where the flower Chapha becomes a symbolic language of love and hope.
This homegrown project by Adwait included creative direction and production end-to-end, developing the concept, composing the original song, writing and directing the video, and managing a 12-person crew. The result is a story that feels intimate and cinematic, designed to resonate with audiences seeking depth, beauty, and meaning in visual content.
The launch strategy included multiple layers with 3 teasers, static and dynamic poster reveals, and collaboration with an artist, Shraddha Mandle, for the album art. Geared at capturing audiences on multiple platforms, including Instagram, YouTube, and all major music streaming apps.
Music, Lyrics, Direction and Edit : Adwait Morey | Singer : Aastha Mandle
Music Arrangement : Aniket Damle
Actors : Gauri Deshpande, Mahendra Walunj
Cinematographer : Alok Bhat | Camera Assist and Gaffer : Kaustubh Mahajan
DA : Snehal Kalpana | First AD : Poorva Jain | Second AD : Janhavi Gaikwad
Production Assist : Mohit Surana