BuffBrainery
BuffBrainery was founded by an American-Indian entrepreneur who noticed a gap in India’s education system: a lack of cognitive learning and development beyond the traditional syllabus. With a mission to foster brain growth and intelligence in children, she created Buff Brainery as a lab for expanding young minds and nurturing their full potential. The brand identity captures this mission through a clever logo where the initials ‘BB’ are designed to resemble a butterfly, symbolising transformation and growth while maintaining appeal for the young audience.
The design speaks to the idea that, much like a caterpillar transforming into a butterfly, children at Buff Brainery are in a cocoon of potential—ready to grow and flourish through cognitive learning. This symbolism, paired with a playful yet meaningful visual language, a bright happy yellow, makes the brand both approachable and inspiring for young minds
