Apanakah
Apanakah is a sustainable clothing brand committed to eco-conscious fashion. The brand’s identity is built around the idea of nature and sustainability, with the capital ‘A’ in the logo creatively transformed into a leaf, symbolising the brand’s commitment to the environment.
The fully typographic logo merges form and meaning. Soft edges and soothing olive green colour palette reflects the brand’s eco-friendly ethos. The leaf element extends into patterns and motifs across the brand, creating a cohesive visual language that reinforces the connection to sustainability. The complete brand design evokes a sense of calm and responsibility, aligning with the brand’s eco-friendly ethos
